1. One of the examples of Lunsford’s statement in the book is the images used in political campaigns to portray candidates as good people. Showing them interacting with children or participating in a charity event will make a much better advertisement of the candidate than showing them sitting on the couch watching TV. Another example could be the old Uncle Sam army recruitment posters that portrayed fighting in the war for America as the greatest thing a person can do for our country. Viewers opinion of the war could immediately change based on seeing this poster, and they could become excited about the war instead of unsure about it.
2. Analyzing a Visa Commercial: Visa created/directed the commercial to promote their credit card. The commercial was seen on NBC during Sunday night football. The images (video) is extremely flashy and exciting, promoting that if you make a purchase with this specific credit card you can win a trip to the super bowl every year for the rest of your life. Both the creator and distributor of the commercial are trying to get people to sign up for the new visa card. The aim of both parties is to make money. The commercial uses visuals as well as sound and text to advertise the product.
3. Visual thinking, to me, is the understanding of something through image. Visual thinkers are people who understand things much better by seeing them, and are more hands-on learners than people who don’t use visual thinking as much.
4. Visual literacy is the ability to make sense of something, or understand something, that is presented in the form of an image. Essentially it is the ability to understand something without there being a written explanation. We need visual literacy today more than ever because of the large amounts of multimodal sources people are exposed to. The extensive amounts of media require a high amount of visual literacy just to decipher. A good example of this is on the internet, where spam and random advertisements clutter most popular web pages so much that someone new to surfing the internet could get extremely confused.
5. Well designed web pages: www.tcgplayer.com, www.ebay.com, www.mtu.edu
Poorly designed web pages: www.myspace.com, www.facebook.com,
All of the well designed pages I found were very well organized, and somewhat colorful without over doing it. The most important thing seems to be the placement of advertisements on the page. I find facebook and myspace to have very poor ad placement, and that along with the sites themselves updating and changing every couple of weeks makes for a very cluttered page. Ebay especially provides a fantastic example of good visual design by being organized. The ads are very visible, but all off to the right side (right next to the picture of what you are looking to buy). This makes the ads readable, but also keeps them consistently in the same place, and not too in-your-face.
6. Contrast- Having great contrast in a visual argument is very important so people understand what the main points of the argument are. A good example of this is the Michigan tech school logo. The black and gold colors used in the logo contrast sharply, and bring attention to it. Repetition: A good example of repetition could be in an infomercial when the company/host repeats the amazingly cheap sale price, and the price is shown repetitively on the screen. This strategy convinces prospective buyers that the advertised price must be a good one because it has been mentioned so many times. Alignment: The organization and alignment of a visual argument is important to give the argument legitimacy, and to make it look professional. Prospective buyers will be turned off by an add that is completely cluttered and randomly thrown about, but they will be attracted to a neat professional looking add. Proximity: Again, the organization of an advertisement is very important. If the entire add space is not used to its full potential, buyers will be turned off by a poor looking add.
7. I think visual rhetoric is very useful in someone’s ability to analyze a visual. The ability to discern what point a visual is trying to make without an explanation is a very necessary skill in the world today. Visual rhetoric allows viewers to analyze the visual based on the background knowledge of who created it, as well as the context the visual is in. This could drastically change the meaning of any visual, and should always be considered when analyzing one.
8. The first thing to note when choosing a color scheme is to make sure the focal points of the visual are the brightest part, and that they stand out. Choose a dim color or white as your background and a brighter more vibrant color for text to make it more legible. Another aspect to consider is which colors evoke emotions from people. An argument that is supposed to be sad or tragic should not be bright yellow and red, and on the same note a happy visual designed for children should not be black and threatening.
9. Visuals during presentations are a very necessary thing, but there is a fine line between a visual being helpful and a visual ruining an entire presentation. Presenters need to use their visuals more as examples or references as opposed to using the visual as the entire presentation. Many presenters make the error of putting more time into their visual than their actual presentation, and end up just reading off of a power point or poster, which makes the presentation very boring. If the presenter actually thoroughly learns their topic, and picks visuals that support the information they are already presenting, visuals can be amazing tools in a presentation.
10. Saturated colors should be used in the main part of the visual argument that you want to stick out, or be most visible. Muted colors should be used to accent the saturated colors, but are less bright and should be more in the background of the work.
11. Don’t ever let your power point lead your presentation. Make sure there is not too much text on the power point, and don’t clutter the slides of the presentation. Don’t use too many sounds or flashy motions that take away from the fact that you are the presenter, and the audience should be focused on you.
12. (Not 100% sure what this is asking, hope I did it right) One of the main differences between reading something in print and reading something on the web is that in many situations a print source is going to be much more reliable. When reading information from a printed, or hard copy, the sources are always listed somewhere on the book. Many things read on the internet could have been posted by anyone (Wikipedia) and might not be very accurate. People can also post things without citing where they found the information, another way they can get away with making up false information.
13. Academic arguments are a large collection of research and other compiled information organized by a researcher into a formal report. They are written by experts to the peers of those experts, which gives the writer a lot of ethos. Academic arguments contain very carefully written bibliographies that cite every source used very thoroughly. They also often contain visuals to support the argument.
14. Multimodal composition is the best way to get your point across. It is a culmination of using words, sounds, images and anything else at your disposal to back up your argument and persuade your audience to think like you are. Good examples of multimodal compositions are youtube videos, posters, power point presentations, pressie presentations, and pretty much anything else you can think of. As more technology is created, more and more different options come about for multimodal presentations, and creativity becomes ever more important.